We believe research should do more than measure — it should transform. Make sense of human truths and guide decisions that shape a better society and stronger businesses.
Insightic Intelligence is a specialized research consultancy and fieldwork partner headquartered in Dhaka, Bangladesh, built on fieldwork depth, rigorous methodology, deep local knowledge, and genuine curiosity.
Founded by a team with over a decade of combined experience across leading national and international research organizations, the company holds a valid trade license and operates across all eight divisions with a trained, supervised field force.
In a world of rising uncertainty, we believe research is the compass that can guide decisions, restore trust, and create practical solutions that work locally and globally.
We help organizations understand markets, communities, and consumer behavior in Bangladesh. We work as a primary research firm for local clients and as a fieldwork and data collection partner for international agencies operating in the region.
FMCG, telecom, financial services, retail, healthcare and more
Research designed to understand markets, track brands, test ideas before spend, and deliver actionable consumer intelligence.
Global and regional research agencies
End-to-end Bangladesh fieldwork execution, from sampling and recruitment to data collection, quality checking, and clean dataset delivery.
INGOs, local NGOs and foundations
Baseline, midline, and endline studies with genuine community reach across social, health, education, and policy themes.
Ministries, policy bodies and public institutions
Representative public opinion data and service delivery assessments at national and divisional scale with full research ethics compliance.
We support businesses, development organizations, research companies, and policy makers with execution models shaped to their operating reality, from high-volume fieldwork to focused qualitative inquiry.
Research designed to understand markets, track brands, test ideas before spend, and deliver actionable consumer intelligence.
End-to-end Bangladesh fieldwork execution, from sampling and recruitment to data collection, quality checking, and clean dataset delivery.
Baseline, midline, and endline studies with genuine community reach across social, health, education, and policy themes.
Representative public opinion data and service delivery assessments at national and divisional scale with full research ethics compliance.
We build trust through rigorous fieldwork, transparent processes, and research designed to answer the questions it was commissioned to address.
We are building the kind of research firm international partners can rely on for accurate, on-time, ESOMAR-compliant work in Bangladesh at a price point that reflects local reality.
Connecting with people unlocks insight; collecting data through clear protocols, guidelines, and methodology makes it reliable.
We provide field-grounded intelligence that clarifies the market pulse and supports complex business decisions.
Every process has a logic, every feedback has a foundation, and every partner has visibility into how the work is moving.
From objectives to fieldwork completion, real-time tracking and multi-level checks keep each result dependable.
Client briefs, instruments, raw data, and findings are treated as strictly confidential throughout the project lifecycle.
Our methodology balances scientific rigor with creative flexibility to deliver insights you can act on.
From defining objectives to supervising fieldwork, we follow clear protocols so results are dependable.
We use digital tools and creative engagement methods on demand, balancing rigor with flexibility.
We design studies to capture shifts and give clients options for different scenarios.
We keep identifying new market spaces, so that clients can track it, scale it and act with confidence.
From experienced consultants to on-the-ground field professionals, our ecosystem is designed to capture insights others miss.
Experienced consultants, researchers, ops management and coordinators.
200+ trained field assistants with ground reach across Bangladesh.
Moderators, interpreters, and data specialists.
Verified respondent panels and online research communities.
Market, consumer, product, social, policy, investigative, and digital research delivered with fieldwork depth.
If you want to understand your market, your customers, your product, or your brand, this is where we start.
Understand your market, your customers, and your brand with evidence that explains what is shifting and why.
Test concepts, products, packaging, price sensitivity, and category whitespace before committing capital.
Rigorous research across social, health, education, public policy, and development themes.
Competitive mapping, channel audits, desk synthesis, online research, and structured mystery shopping programmes.
A trained, full-time field force across all eight administrative divisions, with structured onboarding and multi-level supervision.
| Division | Assistants | Supervisors | Controllers | Coverage |
|---|---|---|---|---|
| Dhaka | 40 | 8 | 3 | Urban, peri-urban, rural |
| Chittagong | 35 | 7 | 3 | Urban, coastal, hill tracts |
| Rajshahi | 22 | 5 | 2 | Urban, agricultural |
| Khulna | 20 | 4 | 2 | Urban, coastal, rural |
| Rangpur | 18 | 3 | 2 | Northern, agricultural |
| Barisal | 10 | 2 | 1 | Southern, riverine |
| Sylhet | 10 | 2 | 1 | Urban, tea-belt, rural |
| Mymensingh | 10 | 2 | 1 | Urban, rural, haor |
Every study follows structured quality protocols from design through delivery. No study begins without a clear brief, no untrained staff enters the field, and no analysis begins with unvalidated data.
Our deep domain knowledge covers the sectors that drive economies and shape communities.
As a research consultancy, we recognize that every insight we generate comes with a responsibility to the planet. Our goal is to ensure that the way we work contributes to a future where businesses grow responsibly and the environment is respected.
By combining decades of fieldwork expertise with field force in every division, we provide the raw, practical reality that high-level consultancy requires.
Let's turn uncertainty into clarity. Partner with us to decode the insights that drive your next breakthrough.
Whether you need a full research programme or a quick consult, we're here to help. Reach out and our team will get back to you within 24 hours.